Ideas

Use a service like PRserve or Publicize or PRLeads to try and get PR. DIY options like PressFriendly or JustReachOut can help as well.

Use OptinMonster, or other pop-up solutions, to provide attention getting calls to action for your app or your email newsletter.  (disclosure: SEJ uses OptinMonster and loves it)

If you get a write-up or mentioned from key news sources, be sure to feature their logo on your website. I’ll be featuring Search Engine Journal now!

You can use SponsoredReviews to get paid reviews of your app. Be sure you check the quality of the websites who try to bid on your opportunity. I’ve found that most are…

For $5 you can get someone with thousands of followers to tweet your content or do other forms of promotion. Just make sure their audience is who you are trying…

Use Izea to get links in content or sponsor posts

Use HARO for press opportunities. You can respond to any press inquiries in your industry. You can get ad placement and be talked about before the list of press inquiries. Use a tool…

You need a $1,000 per month budget to use this, but you can get your app featured in other company’s email blasts with LaunchBit

If you use tools and they also service your target market, try getting a guest blog on their website. Since you are a paying customer, this will help increase your…

Find people who contribute guest blogs and ask them to contribute a piece to your blog. You may have to pay them if you are starting out as there isn’t…