Give an ultimatum

Send an email that indicates the last day your offer is going to be available. When people are exposed to this sort of ultimatum they are likely to react faster…

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Straight to the point copy

Rather than trying to make everything subtle and filled with words be concise. This way the message you are trying to get across is clear, easier to understand and more…

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Do a per-user pricing

Include in your services a price per user, this way you address directly to what people care about and remove the complexity around purchasing a shared product. When price choices…

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Currency adaptability

If you are targetting an international audience, make sure you have available to then the value of your product in their local currency. This way currency conversion friction is removed…

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Link to sign-up in all your socials

Make sure that all your social profiles have a list that redirects people to your email signup list. Make sure to cover the main social media outlets: Twitter, Facebook and…

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Place your CTA on the left side

Consider placing your CTA on the left side of your landing page. This will increase your activation rates since the CTA will remain above the fold in all screen sizes…

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Email capture in your videos

You can have an email request in the middle of your video. This technique is called “Gating” and it’s a way to gain leads during interaction with your content. People…

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Auto-response after sing-up

Send new subscribers a segments of leads after they have sing up, this will work as a quick reminder of how they can benefit from you, how you reward readers…

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