Have exposed fields

Rather than having extra pages have filling fields exposed, this will decrease the complexity of your landing page, do this instead of hiding an email field behind a CTA button.…

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Swipe file

Have a CTA button in your platform where you offer a swipe file of the best practice designs you have. Most people will be keen and curious to see what…

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Don’t make people do math

Make the typical calculations a customer would have to make available to them since most people are not able or simply not willing to do the math themselves. By all…

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Third-party search

Affiliate with a platform within your industry so they put your content in their internal search engine. For example, if you have a blog where you give advice on job…

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Give the impression of 1-1 conversations

If your mailing subscribers are receiving an email from “no-reply@xxx.com” it’s likely they won’t engage, even if they wanted to. Add a personal touch, by sending your campaigns from a…

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Have mandatory onboarding in your app

When people first interact with your app, the first thing they see is a mandatory funnel process of onboarding. Apply this hack in tutorial form, where you’ll be guiding your…

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Imperfections make you real

When your copy is too polished and all you have is good reviews it might come as fake and/or posed. Don’t be ashamed of telling the truth, people will appreciate…

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