Thomas Cook was a travel company, who provide package holidays to hundreds of destinations around the world. This article gives a step by step breakdown of how they uncovered a huge…
It's no secret that a site's “performance” is a ranking factor for search. But how does Google actually measure it? Well, open up Chrome DevTools, click the Audits tab, then Run Audits and you'll…
The most common SEO mistake is relying on a single page website. Every new page is a new opportunity to target and rank for a search term. So if you’re…
For any popular product, there’s always a bunch of people who are unhappy or who want to compare alternatives. One nice trick is creating a comparison page targeting the “[your…
Kapwing is an online video editor founded by Julia Enthoven and Eric Lu. Two years ago it was just like every other new startup. No funding. No organic traffic. No users.…
Nomad List is a crowdsourced database of cities for Digital Nomads. You can filter the cities by hundreds of categories: air quality, cost of living, etc. As you apply filters the…
Chicago, 2004. The food delivery service, Grubhub, launched. By 2007 they were established and had raised $1.1 million. The next challenge was to expand to New York. A big part of…
Carrie Rose is the co-founder of Rise at Seven, a creative SEO agency. Over the last year I’ve been consistently blown away by how easy she makes getting press look. And it’s…
One of my subscribers, Max, works for a paddle board startup. They had some nice images from photoshoots. So he made an account on Unsplash (the photo discovery platform) and uploaded…
The best copy reads like your customers wrote it. In the case of Design Academy, this is quite literally the case. On sign up you get sent an email asking “what…