Ideas

Users engage more with things appealing to multiple senses SENSORY APPEAL DEFINITION Why are we tempted to eat sweets when walking by a bakery in the morning? The smell out…

People judge an experience by its peak and how it ends PEAK-END RULE DEFINITION Users don't merely evaluate an experience based on the average or a sum of all the…

Invite users to leave your app at the right moment PROVIDE EXIT POINTS DEFINITION Exit points are meant to respect people's time. They are opportunities to "put down" the product…

Users are reluctant to pull out of something they're invested in SUNK COST EFFECT DEFINITION People experience the sunk cost effect when they keep doing something as a result of…

Users tend to be consistent with their previous actions COMMITMENT & CONSISTENCY DEFINITION When users are asked to do something, their brain instinctually perceive it as a threat. The smaller…

People prefer to avoid losses more than earning equivalent gains LOSS AVERSION DEFINITION We hate losing or letting go of what we have (even if more could be had). Prospect…

When users invest themselves, they're more likely to comeback INVESTMENT LOOPS DEFINITION People invest time, money, information, or effort into a product in anticipation of future benefits. It makes them…

Users tend not to change an established behavior DEFAULT BIAS DEFINITION Unless the incentive to change is compelling, people are more likely to stick to the default situation presented to…

People value things more when they see the work behind them LABOR ILLUSION DEFINITION Making users wait for something they requested while showing them how it is being prepared creates…

People prefer family experiences FAMILIARITY BIAS DEFINITION Users have an innate desire for things they're already familiar with. And the more we experience something, the more likely we are to…