Freemium Marketing

Offer your users a Freemium Model. Read more under the link how Invision turned a freemium model into an enterprise business https://medium.com/high-alpha/8-types-of-freemium-pricing-c6cffdf8689d

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Inbound Marketing Mastery

Sounds dumb but actually, the best what you can do: Create great content - Publish incredibly valuable content, at scale, bringing free traffic to their website which they convert into…

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Tell the press

Tell the press what you are working on. Tech Press list is a great place to find the right journalists: https://www.techpresslist.com/ http://customerdevlabs.com/2013/09/24/google-news-api-mturk-press/ https://www.techpresslist.com/ https://www.helpareporter.com/

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Passing on the Bargain

You can pass bargain to you users. Here are some examples: a) A refer a friend programme (paid in groupon bucks) b) Multiple purchases – say tickets for a friends…

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Talk Direct to Buyers/Users

Go to forums and communities and talk directly to your buyers. A good example for that is Netflix: To spread the word, it used internet bulletin boards and forums frequented…

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Writing guest blogs

Buffer is a case in point – an app developed to help people manage and schedule their social media posts. The company grew its user base from 0 to 100,000,…

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Affiliate Programme

The strategy is a hugely generous affiliate programme which pays $200 to any existing user who refers another sign up. The payouts are unlimited with commissions paid monthly. Check out…

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The Power of the Crosspost

Airbnb did it at the beginning and crossposted on a bigger community Craigslist. You can also start to crosspost your articles. I think it is a very effective method! Check out…

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