Case Studies

Generally, a case study will start by describing the problem of the customer. Then you’ll tell the story of how that customer used your product or service to achieve everything…

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Testimonials

Use testimonials on your landing pages. The most popular (and one of the most effective) type of social proof. https://www.startups.co/articles/4-ways-to-get-customer-testimonials Take a look at Pieter Levels Nomadlist https://nomadlist.com/about https://blog.chartmogul.com/customer-testimonials/?utm_content=buffer9b6fa&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

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Use third party APIs

Incorporate a larger business’ product, service or API into your own to gain their user base and credibility. There are a lot of examples out there. Take a look at…

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Exclusivity

Use this psychological principle to your advantage by limiting access to your product. This will create a sense of exclusivity and draw in users. If you want to see an…

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Bundles and offer packs

Create "bundles" and "offer packs" for your product. No special tool for that. Depends on your product if there is a use case for you. Examples: http://www.hackerbundle.com/ghb https://apps.shopify.com/product-bundles https://woocommerce.com/products/product-bundles/

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The New User Experience (NUX)

Brand new customers have different needs that your regular customers. So if you have a SaaS product, give new customers a unique user experience that helps them start using your…

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Scroll Popups

Use 30% scroll popups on content https://blog.wishpond.com/post/95197517582/3-best-scroll-popups-for-your-website https://sumo.com/app/scroll-box

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Barebones Home Pages

Go bare bones on your home page. Cut it down to the essential elements. This includes one headline to describe your value proposition and a call to action. Everything else…

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