Data PR Pitch

If you have interesting facts or pieces of proprietary data gathered by your platform or through research, consider pitching them to journalists and bloggers writing about your niche. By offering…

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Chrome Extension

Build a basic browser extension of your app to make it easier to use. Sites like Evernote build extensions to allow for one-click feature usage without forcing users to return…

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Host An AMA

“Ask Me Anything” sessions, also known as AMAs, have become popular ways to reach and connect with wide audiences by answering their questions directly. Host an AMA to talk about…

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Putting Others First

Always construct conversations in terms of value added to your users rather than promoting your own self interest. When you can align your value-add to something your customer needs customers…

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Keyboard Shortcuts

Implement keyboard shortcuts alongside buttons in your platform for easier navigation. For example, allow the use of the arrow keys or some other set of keys for easier forward-backward navigation…

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Video Email Capture

You can capture an email address at the midpoint of a video. Video Email Capture, also known as “Gating,” is a creative solution to make your videos interactive and generate…

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Conference Speaking

Many young conferences need talent to attend and give talks. Reach out and get an opportunity to give a talk. This organically gives you an opportunity to talk about your…

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Backlinking Request

Get in touch with relevant sites/publications that have previously covered material similar to the content you cover or related to your product, and ask to link back to your site.…

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