Ideas

Remove negative matches from your search terms. Google AdWords has a search terms report that can show you how your ads perform when they have been triggered by specific words.…

“Highest quality razor on the market”

Try targeting an audience that looks like your current customers with your advertising. Target them based on your current customers’ demographics, shared interests, geography, etc… You already know what kinds…

Most of the content that exists about a business is often generated by fans and followers sharing photos, videos and text updates. Turn your users into brand ambassadors by sharing…

Using an auto-play video in an ad can drive a deeper emotional connection and can be much more engaging. In our experience the CPM of video ads is much lower…

Reach out to a relevant author who is no longer blogging and ask to buy their list. Usually you can buy the list for pennies on the dollar as they're…

Try placing your call to action on the left side of the landing page to increase activation. This will keep the CTA above the fold for all screen sizes and…

Add an about page to your site that informs users about your mission. People who come to your ‘about’ page, want to know who your brand is, what your story…

Targeting audiences based on their likes and interests related to your product category. For example a luxury bag retailer targeting people who like 'fashion', a hotel aggregation site targeting people…

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