Video Description CTA

Add a link in the description in your YouTube videos to click back to your email list signup or other CTA. It’s a great way to capture emails of prospects…

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Website Lookalike Audience

Targeting an audience that looks like your current website users based on their demographic and shared interests. A couple of the major ad platforms now offer the ability to target…

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Give Out Stickers

Whether at events or when someone visits your office, give out stickers with your company name and logo on them. People who take them will put them on their laptops…

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Mashup Testimonials

Try combining multiple variations of testimonial in one audio or video testimonial on your landing page, featuring the voices and faces of your clients and customers as they talk about…

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Feature Request Follow-Up

Whenever a customer requests a feature, make a note directly in that feature's trello card / asana task. When that feature is released, email those people personally to let them…

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Fear Of Missing Out

Fear of missing out (FOMO) can be a strong driving point to inspire action in an individual. Showing a visitor to your site that they’re missing out on something that…

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Peer Testimonials

People are more likely to buy a product if others like them are happy owners or users of that product. Your product has an ideal target audience, so including testimonials…

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Publish Collections

By grouping your content into thematic collections, you can republish old content to your audience in a new way, targeting specific personas with your themes. When you have enough content,…

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