Purchase Behavior Audience

Targeting audiences on social media based on their recent purchase behavior is a smart way to narrow down your ad spending. Reaching users on social media based on what they’ve…

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Influencer Testimonials

Try adding testimonials from industry influencers to your page. Reach out to influencers that use your product or that you have a close relationship with and ask them to give…

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Fans Targeting

When you want to reach your current audience of fans with ads on Facebook, target them by choosing “People who like your Page” in the Targeting section of Facebook’s ad…

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Webinar Upgrade

Try offering webinars to paying customers only. This has the effect of increasing retention from existing paying customers by providing extra value for free, and helping them learn how to…

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Quote Influencers In SlideShare

When writing content for your SlideShare deck, insert relevant and informative quotes from influencers in the field. Then, once the SlideShare presentation is posted, notify the influencers that you’ve included…

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Attention Grabs

Direct attention towards the elements you want your users to focus on. If it’s a “Buy Now” button, you could try a simple move like making the button bigger or…

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Urgency Ad Copy

Using urgency in your ad copy can improve the likelihood of someone clicking and taking action. There are many ways to do this, but make sure it's a credible reason…

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Exposing Fields

Try exposing fields instead of creating extra pages. It can decrease landing page complexity and show the user they only have a little left to do. For example, rather than…

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