Direct Manipulation

Add context to elements in your user interface by allowing for direct, individual manipulation instead of separate menus. For example, when you want a user to be able to manipulate…

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Referral Link In Invoice

Providing a referral promotion link for users who need to pay their next bill can incentivize them to share your product and cut the cost of their next bill. It’s…

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Lead Custom Audience

Retargeting leads on social media based on a custom audience can drive them back to your site to convert. You can use your current customer list to generate a custom…

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Email Winner Referral

Emailing a subset of your top users to inform them they’ve won some form of competition can drive referral behavior. Create some sort of competition among your users, such as…

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Viral Content Buzz

Get your product / content promoted for free by influencers in return for promoting their content. This is essentially like a karma-based system. You share other's content and they share…

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Influencer Networking

Try connecting with influencers in person (or on Skype) to get them to share your content regularly. Building relationships with prominent figures in your space can help you expand your…

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Number Of Hashtags

Experiment with the number of hashtags you add to your social posts to find optimum engagement levels. Readers on different social media platforms respond differently to hashtags, so be sure…

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Buzz-Building Email

As you’re gearing up for a big launch, send an email in the week leading up to it informing your users or waiting list subscribers of the launch. This gets…

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