Ideas

Targeting people who work for companies in the right industry can be a great way to segment your traffic. Be sure to test multiple audiences as performance can be very…

Allow more room to maneuver in your inputs. For instance, if you have a form that requires a phone number, allow for more entry than just (XXX) XXX-XXXX. This can…

Whenever you publish a new post, go back through your old posts and see where they can be linked to the new post (and vice versa). This will lead your…

As you add hashtags to your social media content, using too many of the similar hashtags will only get you in front of the same audience. Broaden the range of…

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Retarget former frequent users/visitors who haven't been back recently (30-90 days). Retaining your VIPs can have a large impact on sales, engagement, community, referrals, etc. PLUS, reactivating a former VIP…

When retargeting users who have visited your site in the past, try using a dynamic creative that’s based on the products they’ve browsed through. Doing so directly reminds them of…

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