Offer consulting for free along with a purchase of your product. It will let you get to know your target audience directly with face-to-face conversations, helps increase conversion, and will…
Increase conversion rate by sending traffic to a specific landing page that matches the ad messaging/creative. There are very few instances when you should send someone to your homepage, generally…
Paying to sponsor a relevant email newsletter can help you access a highly relevant audience. Target regular email newsletters in your industry that you know will be read by your…
Targeting your audience persona by what job title(s) they hold can be a very effective way of hitting the right people. Make sure you talk to your current (and best)…
In your design, use recognition instead of recall. People might tend to think better when given cues or hints, as opposed to being asked to free associate. Imagine you’re being…
While many sites are utilizing tools that allow users to share text content, it is still rare for companies to include tools that allow users to share images. Image sharer…
Targeting people who are searching for the type of product you sell can drive highly qualified users. For example, if you’re a travel booking site, targeting terms like ‘cheap flights’…