One Column Layout

Employing a one column layout on your landing page is helps better guide visitors from the top to the bottom of the page without overloading them with information. You can…

Continue Reading One Column Layout

Navigation Bar Keywords

Change around your landing page’s navigation bar to only feature relevant verticals based on search terms. This can be based on search terms used to get to your site and…

Continue Reading Navigation Bar Keywords

Two-Sided Referral

Try offering an incentive to users to refer you and for new users to join. This gives incentives to the person who shares (who benefits directly) and decreases anxiety for…

Continue Reading Two-Sided Referral

Social Commitments

Give your users the opportunity to share when or how they will interact with your brand or use your product on social media. People who make a social commitment to…

Continue Reading Social Commitments

You Vs. Competitor Page

There are usually people searching for 'competitor alternative' or 'product vs competitor' - these are incredibly high value searches because these users are actively searching for a solution. Create a…

Continue Reading You Vs. Competitor Page