Selling Benefits

Sell benefits instead of features. A benefit solves a higher order need and will convince a user to pay more. For example, you don't purchase a disposable camera because it's…

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Being Direct

Be direct with your landing page and CTA button copy. Rather than using flowery or roundabout language, get to the point quickly and authoritatively. This sends a clearer, stronger message…

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Complementary Contest

You could run a giveaway with a product related to yours. Giveaways can be a highly cost-effective way of growing an email list. Curating a selection of related products that…

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New & Trending Email

Send an email newsletter or product update email to tell your users what’s new and trending on your platform. Doing so not only informs them of the latest news about…

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