Inject Personality

Instead of being generic, try showing personality when displaying your products or services on your landing page. Talk about the way your product was made, hype up its awesome features,…

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Creative Refresh

Changing even just a few inconsequential elements in your ad creative can cause the advertising platform to treat it as a new ad and show it to a wider audience.…

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Expectation Setting

For multi-step registration or order completion forms, setting expectations for the number of steps a user needs to go through is a good way to make sure they don’t bounce…

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Page Body Copy Test

Changing the body copy of your landing page can help you improve conversion by better targeting your visitors based on their interests, where they came from, and how they respond…

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Run Of Site Targeting

Advertising option that lets your ad to appear anywhere on a page without control over its placement. This approach targets broader audiences with a lower pay per click while optimizing…

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Lifestyle Image Ad

Try selling the image of the lifestyle your product promotes rather than just the product itself. Using product lifestyle imagery shows an audience the type of life they can lead…

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Social Name Keyword

Add a keyword that describes your product/service in your social profile name to solidify your brand with the product/service: i.e. "Example Company | Recruitment". This can also help SEO in…

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Adding Urgency

You might add urgency to your copy. Urgency is a word that gives some people pause: of course it reminds you of a cheap voice-over announcing “Quick! While supplies last!”…

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