Ideas

Webinars are especially helpful when you have a complex SaaS product that is better explained verbally than on a landing page. Help your customers understand your product better and show…

Because Google takes up only 80% of the search engine market share.

This should not be your main campaign nor should take the majority of budget spend, but bidding on competitor’s branded keywords is much less expensive and brings in quality traffic.…

Use all the possible extensions and features that Google AdWords offer like Site links, Callouts, Structure snippets, Call extension, Message or Location

If you’re running PPCs in the google ad network, chances are that your cost per clicks are astronomical. Try to focus on long tail keywords that include 5+ words and…

When your customer comes asking for a trial extension, try to close them right away. Typically, they would need an “extra 14 day extension” - offer them the extension, or…

The best way to upsell is to educate your customers about your products capabilities. Teach them “what more they could be achieving” by upgrading to a higher plan.

If you are in B2B, chances are that the standard “14 day trial” won’t be enough and you might actually suspend trials with potential to upgrade. Try to automatically reactivate…

So your customer decided to no longer use your SaaS app and you let them go. If they didn’t opt out from your newsletter list, send a reactivation email every…

Another Conversion Rate Optimization strategy for your SaaS. Even if it sounds like a marketing strategy from the 2000s, it still works.