Your first ~100 customers are hugely important. They provide the first tentative signs that your product has decent market fit, and their early involvement helps refine the future direction of the business. With that importance in mind, it’s a great idea to personally reach out to your first users, and get to know them a little bit better.

This can be as simple as setting up a quick call, or exchanging a few personal emails. Talking about their needs, progress with the product and general thoughts around your business and service can be hugely beneficial, both to the growth of your company and the happiness of your users:

• Learn more about the needs of your users, and shape the future development of your product.
• Refine and improve your buyer personas.
• Create a personal dynamic between your business and your users.