Make the people that are the most active in your social media feel special

Identify who are your social media superstars and find out if they have influential power, make them feel special, offer free trials, if you can have a KAM program for them, give them VIP benefits, etc. IFTTT is a tool that determines what happens “if” people subscribe, follow you, use a particular hashtag, tag you, this tool helps you interact back, by commenting, following back, or just reminding you to interact with them later.

Make sure to know which is your superstar customer’s preferred social media platform to interact with them through there, liking, sharing, or just thanking them makes the difference. You can also ask them to give you a review of the public reflection of your product in exchange for a free subscription.