Make a book out of your content

If content creation is a big part of what you do to interact with customers, consider publishing a book. If you have a blog and post content, probably only people within your field will consider reading these posts. However, is you group all this content into a book with an approachable name (If you write about accounting have an “Accounting for Dummies” book) you can expand to an interested customer segment. Amazon Kindle offers affordable ways to be published.