If you have a physical store, especially if you are in the field of hospitality, surprisingly you could benefit from Pokemon Go. Pokemon Go’s Lures has a media cost of around $0.99 for 100 Pokecoins which translates to 1 lure that stands for 30 minutes of increased Pokemon activity around your business.
The ROI of 30 minutes of increased Pokemon activity should more than compensate the invested $0.99. Take a look at this guide to become a Pokemon hotspot.