The chat scripts and emails from your customer support are golden invaluable insight to your customer’s most common issues. Make sure your customer support is documenting the questions the gest asked, the best response to these questions and people’s main concerns. A live chat function is very useful to gather this data and quick support will increase your conversion rate. Use the information you gain to incorporate it in your copy for your website and sales emails. Here are all the perks you will gain from a live chat.