If your target audience regularly use LinkedIn, it’s time to explore the world of InMails. LinkedIn’s paid accounts offers its users a limited number of direct messages to other LinkedIn members, even if you aren’t connected to them. Best of all, these InMails, guarantee you a response – and if you don’t hear back, your credit is refunded to try again.

To get the most of this private introduction service, try creating a short and sweet InMail template. To stand out in a crowded inbox, keep it concise, honest, and to-the-point. Don’t jump straight to a sales-focused pitch, and instead, try and offer your prospect some form of benefit: a free consultation, eBook or bit of personalized advice.