Big and active social media platforms are the best tool for visibility, and the principal outlet to create viral content. Give your social media promotion by including links to it on your mailing campaign. You can also connect by finding accounts associated with emails you already have through HubSpot or FullContact, on Twitter ManageFlitter will help you create a curated list of followers and be sure to have links to your other socials on your Facebook page. Follow this guide for more information.