Know when to be ‘gentle’ and when to ‘aggressive’

You need to approach people differently, if you are re-targetting a customer, perhaps be more ‘aggressive’ language, since they are more likely to purchase, especially if you have a limited offer. While on the other hand, people who are making the first approach with your brand might need a ‘gentler’ language and a chance to make up their minds. This guide will specify the details for you.