Whilst we’re on the topic of integration, you can make efforts to integrate your SaaS product with other popular applications. Intermediaries like Zapier make this process relatively painless, allowing you to integrate and promote your product to the users of established SaaS giants like MailChimp, Trello and DropBox.

In doing so, you can harness the massive user bases of existing businesses to grow your own users. You’ll make your existing users’ lives even easier, and even be able to promote your product on the Zapier application directory.