If a user’s free trial is almost over, send them an email to see if they’ll be persuaded to start a paid subscription. This is the moment when you have to take advantage.

When a user finishes their free trial of your product, they should be prompted to switch to a paid subscription. This is a huge opportunity to onboard non-paying customers. Be sure that you offer a seamless experience when it comes to upgrading to paid service. This guide will show you how to do this.