Influencers, as their name states have a great influence over an audience. Social proof of the success of your product can represent huge conversion rates of customers. Look in Social Media who are the popular influencers from your industry, keep an eye on the hashtags that are used most by your target group, build a profile that accommodates this segment and make sure your post attracts their attention. Usually, influencers are not hard to contact since they also benefit from collaborating with you. This website further explains how to get involved in influencer marketing.