If your site is filled with content this is the hack for you. Excessive content can cause a slow load, which is one of the main reasons users bounce. To fix this add a ‘false bottom’, however, instead of paginating your page use the ‘infinite scroll’ which consists of your page loading more content automatically once your user hits the bottom of the page. An uninterrupted scroll is very popular because it is found to be very effective for retention. Take a look at this guide.