As your SaaS business grows, you start generating more leads, and your sales team starts closing them, you put increasing pressure on the customer success team to keep churn rates down.

One easy way to decrease churn rates and ensure that customer success is treated seriously within your growing company is to hire a VP of Customer Success.

Without one, you don’t have someone to fight solely for the customer, and user retention. This results in key issues that could reduce churn being surfaced too late, leading to large numbers of lost customers.