96% of consumers say that product videos impact their online buying decisions. Try adding an autoplay video in the hero section, mute, and caption it. This tactic may work well for some, while some wouldn’t consider auto-playing optimal. Use it at your own discretion but it is worth trying. Also, instead of showing the whole video, you can show a selected clip and add a “Watch The Video” with an overlay. Hero background videos are highly popular and effective. Forbes stats show that embedding a hero background video on your website can increase conversions by 80%.