EMAIL PRETARGETING

Cold lists can be extremely hard to work with. If you’re lucky enough to avoid being reported for spam, you still have to contend with high rates of opt-out attrition, and low rates of click-throughs and engagement. So, before you reach out to your cold list, warm them up.

Pretargeting uses ad retargeting to introduce your brand to your mailing list before embarking on a costly email campaign. Use your contacts email addresses to find them on social media; and enlist the help of paid LinkedIn/Twitter/Facebook ads to raise their awareness of your brand and business.

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