The headlines of value propositions need to be simple and to the point. Avoid the use of jargon, slogans, buzzwords, and verbosity. Instead, keep it simple and emphasize a specific benefit that addresses your prospects’ needs. How does your brand benefit them? What makes your brand special? Explain why they should prefer your brand over your competitors and make it crystal clear right from the start. Headlines must deliver the exact value provided by your product. Also, the value propositions should be relevant and unique.

E.g. Uber: “Get there: Your day belongs to you”

The headlines of value propositions need to be simple and to the point. Avoid the use of jargon, slogans, buzzwords, and verbosity. Instead, keep it simple and emphasize a specific benefit that addresses your prospects’ needs. How does your brand benefit them? What makes your brand special? Explain why they should prefer your brand over your competitors and make it crystal clear right from the start. Headlines must deliver the exact value provided by your product. Also, the value propositions should be relevant and unique. E.g. Uber: “Get there: Your day belongs to you