All apps have a portion of inactive users. In order to win them back, and get them using the application again, it’s a great idea to use a drip email campaign to attract them back. By sending a series of emails to each of your inactive users, you can reintroduce your brand, remind them of the benefits of using your product, and help them enjoy your service again.

You can further incentivize re-engagement with your product by offering some form of bonus for doing so: be it a discount code or a free add-on.