Users have a desire to seek out missing information
CURIOSITY GAP DEFINITION
The curiosity gap is the space between what users know and what they want or need to know. Gaps cause pain, and to take it away, users need to fill the knowledge gap.
Users have a desire to seek out missing information
CURIOSITY GAP DEFINITION
The curiosity gap is the space between what users know and what they want or need to know. Gaps cause pain, and to take it away, users need to fill the knowledge gap.