Content going viral is no just a matter of luck, many variables play a role in making this happen. Make sure your idea is related to your brand, topics that are popular in your field and has little coverage. Your content needs to be exclusive and newsworthy, take a look at some examples that got the job done! Another good tip is creating content that will make people look interesting or funny if they share it!
For the creation of your content go through your company’s data, desk, studies, field research, and publications, keep a neat structure and use an appealing design. Finally, have promotions that will help you grow the URLs and emails that would be interested to promote your piece, make sure to look at how Kelser Livert from Frac.tl suggests you should do it.