Everyday you’re asked questions about your start-up, its software, and how to get the most from it. One growth hack you can implement to leverage this data is building an FAQ section into your website.

Ensure that the entire team is taking note of all the questions they get asked by customers and prospects throughout the day, and keep a tally of how often they’re mentioned. The most frequent questions can then be published to your FAQ section.

With each FAQ given its own page, this offers an additional opportunity to highly rank pages in organic search listings like Google’s. It also reduces the time your sales/customer service time spend answering the same questions, and promotes trust, increasing conversions.