According to Salesforce research, 72% of customers would stop purchasing from a company or using their service due to privacy concerns. It is critical to clear visitors’ doubts about your product or service and company privacy policy so that you can convert them into customers. Displaying privacy policy notices, terms and conditions, and specific FAQs on a modal window or popup can be helpful for that end. Although there is no exact evidence for this, it is a beneficial practice to prevent visitors from leaving without purchasing the product. This is an ideal practice especially if your product is low touch and direct to the consumer, rather than a high touch product for which prospects take a longer time to decide. Consider using a simple popup tool like Popupsmart.