Case Studies

Generally, a case study will start by describing the problem of the customer. Then you’ll tell the story of how that customer used your product or service to achieve everything they were looking for. Need inspiration? Browse the “work” sections of any major advertising
agency. If you’re going to steal, steal from the best.

Examples:
https://moz.com/blog/how-to-write-marketing-case-studies-that-convert

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