People don’t want to waste their time, so the less you make them think, the better. Instead of asking people to refer a colleague, friend or family, be specific, ask to be referred to a project manager, a designer, a developer or something like that. Before performing this hack, be sure to properly study your customer and know who they are likely to refer if you link your sign in to Linkedin and/or Google Apps it is easier to know someone’s professional title and you can start from there.