In any growing business, problems happen. Servers go down, payments get taken early, and new features go live with bugs and glitches. To help your customers weather the storm of these problems, it’s crucial to be proactive whenever an issue appears.

Instead of hiding behind a customer support number, reach out to all of your affected users as soon as a problem appears. Let them know what’s happened, how it’ll affect them, and most importantly of all, what you’re doing to solve it. This way, problems don’t have to be disastrous for customer-business relations.