ASO (App Store Optimization)

It’s a simpler version of SEO, the goal is the same to get you content organic traffic through keyword research, on-page content optimization and get backlinks. For ASO find the most popular keywords people would use to search for your app and implement them in the name, description, and localization of your app. However, the difference is that instead of backlinks you need downloads and reviews! Here is a guide on how to pull this off!.