As I mentioned earlier, gamification is the process of building game elements into other areas of life – including your SaaS product.

If your users engage with your product through an application, you can try adding tracked scores, competition between users and success/loss feedback . Doing so can work wonders for improving user engagement, and helping your users to actively enjoy every second they spend with your product. As well as attracting new people to your product, this also serves the crucial role of keeping your existing users happy.