There are actually many options you can use to advertise through Twitter, you can advertise your Tweets in Search, just like with AdWords and it performs really well. Use these great examples as guidelines! Additionally, you can get you Tweets up on the Timeline in front of your target audience, and finally, you can add to your Tweet a ‘buy button’, for this you’ll need your products to be on Twitter’s partner e-commerce platforms, this is a guide on how to get it done.