Some may still think that popups annoy visitors, but they actually work when used properly. Include smart popups on your website as a lead magnet. Ask visitors to leave their email addresses in exchange for a value offer. Make sure you use audience targeting with triggers for better segmentation. Don’t forget to A/B test different popup styles and triggers to find the best one. You can consider using Popupsmart to easily create and add popups to your website. This tool is a no-code popup tool with advanced targeting systems and modern popup designs.