Unified Price, Promotion and Markdown Optimization (UPPMO) is technology that uses predictive analytics and optimization capabilities to plan and manage every aspect of pricing (i.e., initial, regular, promotion and markdown). This technology can provide improved pricing and promotion planning and management throughout the entire life cycle of the merchandise. Individual price, promotion and markdown optimization solutions are being combined to form a unified solution to better align with the way that price is managed during the product’s life, whether short-seasonal products or multiyear basic replenishment items.