Shopping behavior is all actions a person takes associated with buying a product or service. In ecommerce, it includes searching by keywords, browsing websites, reading reviews, signing up for emails, clicking on ads and so on.

In order to maximize your results, it’s important to guide shopping behavior towards your desired outcomes: a conversion, a next order, referring a friend, etc. With an ecommerce CRM, you can monitor at least shopping behavior that takes place on your site and try to influence it.

For example, you can find customers who read your blog regularly and then buy the products featured. This will help you create more content to convert them. Or you might see that some customers browse a lot and leave, placing an order only when sent a free shipping promo code in email.