Sales technologies are a set of tools and applications designed to support and augment the productivity of sales representatives. Sales technologies are largely focused on improving sales execution or automation and increasing sales effectiveness. Assessing the relative maturity and business impact of sales technologies is important, as mature technologies are must-have costs of doing business, while emerging technologies are a source of competitive advantage. Key drivers for adopting sales technologies include improvements and innovations in the user experience and end-user engagement, more integration, more adoption and application of predictive and prescriptive analytic insights.