Sales Qualified Lead (SQL)

is a lead that the Sales Development Representative has confirmed to fit the Ideal Customer Profile deemed ready for the next step in the sales process. The SDR will record the lead as an SQL and introduce the lead to the Account Executive. The actual introduction is typically a live call or video meeting between the Account Executive and the primary contact(s) at the prospective customer. The date of the call or meeting is the point at which the SAL should be considered an SQL for reporting purposes.

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